Case studies
Paywall and onboarding breakdowns of real subscription apps
How real apps turn free users into paying subscribers, where their paywalls and onboarding leave revenue on the table, and the experiments I would run to grow subscriptions.
Subscription Journey Review
Finding the next growth experiments for Sweet Off
A review of Sweet Off's subscription journey, identifying four opportunities across paywall timing, messaging, exit offers and plan strategy.
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Monetization Strategy
How Bend matches its paywalls to user intent
A breakdown of how Bend changes its offers and restrictions as users experience value and demonstrate stronger intent.
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